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EXAMPLE OF AN ASSIGNMENT :
Setting up an online bank at European level
Mission statement :
 Defining the institution’s product portfolio
Defining the marketing and media plan
Defining the information systems required for the institution to operate
Modeling and estimating the nature and volume of the client portfolio
Estimating sales trends for the various products
Defining the partnership policy for the institution on its various business lines
Sizing the administration costs and teams
Drawing up a detailed business model and plan
Coordinating the working groups on marketing, product, IT, administration, partnerships, etc.
Result achieved :
Operational and financial business plan
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